Philosophy

Healthy hair means a healthy scalp and hair follicles. We’re sick of products that claim to be good for your hair but actually have ingredients that are damaging your hair and scalp and potentially your health. We’re here to simplify things. We know that ingredient lists are confusing and it’s hard to keep track of what’s good for you and what you should avoid. We’ve found the nine nasty ingredients that are common in hair care and we’ve ditched them. We only use ingredients that will help the health of your hair and scalp. And healthy hair is beautiful hair.

We’re here for everyone. We’ve created formulas that work on all hair types and we’ve got a product that will suit your hair concern.

We care about the world we live in so we don’t use ingredients that are dangerous to our environment when they wash down the drain. We’re also cruelty free and vegan, we don’t test on animals or contain any animal by-products.

We’re clean hair care. For every hair type. For everyone.